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05.10.07The Book - Bible Illuminated
Facts about The Book - Bible Illuminated (Gamla Testamentet):
- contains the exact, unedited text from the Old Testament in the most recent update of the Swedish Bible from 2000.
- was conceived and designed to be accessible, neutral, ethical and aesthetic.
- includes 450 pages, with photographs, in magazine format.
- has had 30,000 copies printed (there are about 70,000 traditional Bibles sold in Sweden annually).
- targets an urban middle class aged 25-50 years.
- is planned to be translated into English and to have a New Testament sequel.
- is available in Sweden from major bookstores as well as from the official website for The Book.
What is The Book? It’s the normal Bible in Swedish, but with a new modern design, that has pictures.
Who came with this idea? Dag Saderberg, a man with a background in advertising. He says Most people have issues with the Bible. They have never gotten into it. They don’t find it accessible. But it’s our history, our heritage. And for most of us, we relate to it more than we think. Religious or not, it shapes much of our moral codes. The Book project seeks to eliminate this inaccessibility by presenting the Old Testament in magazine format. There are millions of magazines sold every month across Europe, so this format is familiar to many people. It’s closer to the way people read today. People prefer a text that is journalistic laid out: split into articles, with headlines, quote boxes, pictures and captions. This way they can more easily pick the parts they’re interested in reading.
My opinion is that this is a good thing. In the 1st place the good thing is that the text was not changed. The format indeed is more attractive to young people to read it. There were a few earlier attempts to put The Bible in fresh format.
When it will be in English and if it will be affordable I’ll buy it.
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