What I do and Why I do it | graphic design | DTP | corporate branding | marketing | freelance | photography | christianity | life | blog - Iasi, Romania
The Archives
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06.18.08Graphic Design Advert in Italian IT Magazine
Recently I created an advert for the company I work for. The ad appeared in an Italian IT magazine. Enjoy…
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05.22.08Graphic Design Styro Stone Romania brochure - update
A few days ago, I updated the brochure I created for Styro Stone Romania. You can see here the first brochure I did for Styro Stone for Suceava. Actually, I continuously updated this brochure for Styro Stone. Styro Stone Romania grew. Styro Stone Romania has opened new offices all over the country. The business is growing. I am really happy for them. One day, when I’ll have the money for a house, I will choose their system to build my home.
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04.19.08Print USA Seminar Invite Design Flayer
As I promised you yesterday, here it is the version for print of the email invite for customers to attend the USA Seminar. Usually I design first the printed materials and the the ones for web. But due the fact that the email had to be send first I had to do it in this way. I like to flexible in my designs. I like to design flayers, but more than this I like the corporative identities.
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01.21.08Cum ti-L faci pe Dumnezeu dusman? Sambata 26 ianuarie 2008, Samy Tutac
Sambata, 26 ianuarie 2008, ora 18:00 , la Biserica Crestina Baptista Bunavestire (Nr. 1) Iasi , sunteti invitati la intalnirea speciala de tineret cu tema Cum ti-L faci pe Dumnezeu dusman? Invitatul special al aceste intalniri este fratele pastor Samy Tutac . Textul din care se va vorbi este Iacov 5.
Pentru a vedea cum ajungeti acolo click aici .
Va rog sa cititi acasa cartea Iacov pentru a fi pusi in tema. Va rog sa anuntati si alti tineri, si din alte biserici, de intalnirea noastra speciala.
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11.29.07New Website - Tineri Sararie
A few weeks ago I created a new website. It is for the youth ministry that I am involved it, from the church I attend in Iasi - Christian Baptist Church No. 1 Iasi. The website has began to be populated with content.
It is based on WordPress platform. I used this blog system as a CRM. The website has at it’s core has the Mimbo theme. But I changed it quite a bit. It is something between a blog and a website - exactly what the youth ministry needs.
Everything in there is in Romanian. But you can still enjoy the graphics if not the text here.
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11.02.07Poster Graphic Design - Christmas Youth Meeting ALTfel
This evening I designed a poster for the Christmas youth meeting for the ALTfel organization, part of the Christian Baptist Church “St. Trinity” Bucharest. Enjoy…
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10.22.07Serata Muzicala - Sambata 27 octombrie 2007 - ora 17 - Biserica Crestina Baptista “BUNAVESTIRE” Iasi
Sambata, 27 octombrie 2007, ora 17, sunteti invitati la Serata Muzicala ce va avea loc la Biserica Crestina Baptista “BUNAVESTIRE” Iasi, str. Sararie nr. 32 (harta mai jos).
Vor aduce lauda lui Dumnezeu diferite grupuri muzicale din bisericile crestine din Iasi. Invitatul special al acestei serate muzicale este Kenneth Tucker - dirijor si pianist international -, alaturi de Ruben Muresan - solist.
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10.17.07Corporate Identity & Identity Guideline - EXHOM Excellence Home Items
A while ago a furniture store from Spain asked me to create for them a new corporate identity for a new line of shops. They wanted to expand selling not only furniture, as they used to, but also other item for home use. I had to create the name as well - EXHOM. I did quite Enjoy few pages of the identity guideline.
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10.15.07Petriuc Steel Roof Tile - ARECO Romanian Importer - Company Identity Creation
Some time ago I designed a brochure for StyroStone Romania. The same contact asked me if I could create the identity for a company that imports, sells and sets steel roof tile. The name of the company is Petriuc. It is from Suceava district, but they also work in other areas of Romania. They are a good company of trustworthy people
After the fist meetings with them we finalized the tag-line - quality matters. In Romania, but not only, quality is an issue, because most companies are interested in making as much money in the first time, and they are not interested about the future. After I studied how this company works I decided on the tag-line and proposed it to them.
I had a several ideas for the design of the logo. But in the end, with the help of a good friend of mine, I choose this one. The contact from Petriuc was very happy with my choice.
Another company enlists on my list of happy customers.
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10.13.07Graphic Designing Christian Youth Meeting Poster
Together with 3 other young men, we take care of the youth ministry in the church I attend. For the beginning of the meetings for this university year I designed the posters that you can see bellow.
Please let me know which one you like best.
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10.02.07Graphic Design - ARM Developers Conference - Flayer
Recently I created the design of the posters that the company I work for will use at ARM Developers’ Conference. Because the posters had to be printed by the conference organizers, I had to give them the version for print a few weeks prior to the conference.
We, the marketing team, thought that a flyer with a promise would attract more people to our booth. Besides that we hope that the word of mouth to work. The board will be won, after they subscribe the contest and leave us their contact info.
So, today I created two versions of the flyer. Have a look bellow and please let me know which one you like best .
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09.19.075 Best Key Points of a Marketing Graphic Designer
As a graphic designer, in Iasi - Romania, in the marketing team, there are quite a few things that I have to understand so I can make my job right. Also from my freelance experience and from what I learned from other people here are the 5 best key points of a marketing graphic designer:
- Think about who is the final consumer of the product that you are creating. What sort of people will read the brochure, flier or other piece of publicity you create and buy the product(s) or services that you promote? A clear description of your target audience will help you gauge what sort of feel your design should have. The look of your design should always reflect the preferences of the customer, not your own preferences or the preferences of your team mates or your customer (if you are a freelancer).
- The message without emotions is like milk without the bottle. The message you are trying to send is sustained by the emotions you create within the final customer. What emotions should you convey? What specific things should you draw the reader’s attention to? Read your client’s copy carefully. Use the message of the copy, especially the headlines, to inspire the message of your design.
- The message has to be reinforced by your design. Is your design consistent with the messages in the copy? Can you increase the impact of the copy message in your design approach? If you’re designing a brochure for some computer software, and the dominant marketing message seems to be that the software is "easy to use", your design should reflect clarity and freedom, maybe with lots of white space and clear copy sections. In short, don’t rely on your client to brief you properly on what the design should achieve. Take the initiative to work it out yourself.
- Emphasize the benefits of the product. Demonstrate how good the product is through your choice of visual. Show how the product makes a real difference to people’s lives. Reread through the copy and make a note of all examples of what the product does for the user. Then think about how you can demonstrate people benefiting from the product in your graphics and choices of photos.
- Represent visually the product or a concept of the service. Show people using the product/service. Show happy customers. Publicity that shows people is proven to be the most successful at driving sales. Good publicity should encourage readers to imagine themselves using the product to show people of the same demographic using the product! Get as many pictures of the product as possible, and work these pictures into your design.
There are other important things to take care when designing a new piece of publicity marketing materials. Please feel free to share with us your ideas
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09.10.07Graphic Design - ARM Developers’ Conference posters
Last week I graphic designed the posters that my company will use in the ARM Developers’ Conference that will take place 2-4 October 2007. It is a set of 5 posters. Probably I will have to prepare other materials for the event.
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09.03.07Graphic Design Poster for Embedded Systems Conference - Boston - The Process of Creating
Last week I started to design the poster for the company I work for. This poster is for the Embedded Systems Conference that will take place in Boston. The Process of Creating takes some steps. Soon we - the members of the marketing team - will decide on the final poster, and what tweaks it needs to be done.
Here are some of the posters I did. Maybe they look the same to you, but actually they are not the same - pay attention.
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08.15.07The New CHRYSLER Logo - The Metal Pentastar
Chrysler Corporation goes back to their old logo, but with the touch of new. In 1962 they changed the corporate logo for all their products. Now they o back to what they let go at that time. The new logo should inspire us with those characteristics:
- strong,
- classic look,
- instantly recognizable,
- universal.
Together with the new logo, they came up with the new website The New Chrysler.
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08.15.07New Website Project - Marketing Support Web Site - graphic design in progress
A satisfied customer wants to continue the relation created. I made for them a 4 page brochure (Graphic Design & DTP Brochure / Folder for Marketing Support Company).
Their website looks… actually it was done just to be there, to exist with no other purpose. Now they want something to look good, to be simple but yet effective. After the discussions we had in the first place, we decided on their brand image. We did the brochure first, and now I am creating the website. Bellow you can see a few thumbnails of the website design…
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07.26.07The History of Blessing - new book graphic design
For some time now, I started a new project. I have to- create the general layout and feel of the book,
- choose the fonts to match the feel of the entire book,
- design the graphics,
- arrange the text and everything else that a book involves except:
- to create the text (of coarse I am not the author… DănuÅ£ Mănăstireanu is the author)
- to print the book; I do not know where it will be printed and when.
The name of this Christian book/manual, that I have to design, is The History of Blessing (Istoria Binecuvântării) by Dănuţ Mănăstireanu.
Because I was so busy with my MBA and my daily job, I had no time for this book. But now the MBA is finished and until I start the doctorate it wakes some time. So, this is the perfect thing to do in my free time.
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06.15.07Graphic Design & DTP Brochure / Folder for Marketing Support Company
I was contacted by Marketing Support company to design for them a 4 page brochure. Actually it is kind of a folder.
In the first step I did some research on pharmaceutical marketing. Marketing Support Romania has as main field of expertise the pharmaceutical marketing. This brochure is targeted to this are of marketing, but in the same time they requested that the brochure could be used for other companies as well. If it would have been targeted 100% for the pharmaceutical field, than the brochure was more high-tech, with bottles, pills and chemical signs.
After the research was done, I had to decide on the colors I was going to use. I worked on color palette, that I later used in the graphic design process. I was provided with Marketing Support logo. But, I didn’t like the colors, the tints actually. After the color palette was chosen, I stepped to deciding the fonts and the point size that I’ll use. The logo I was provided with was actually in word, so I had to redo the logo it in Adobe Illustrator.
The next step consisted in creating the general layout. Because it is a simple brochure with only 4 pages I decided to do all the main work in Adobe Photoshop. I had to do some work on this because from the first place I already had an idea on how the brochure should look. In the end I got a better result than my original idea. Of coarse the color palette had to be tweaked.
After the fun part, came the DTP work. Many may say that it is just a cop-paste process. But that is not right. You have to fit everything to look just right. Play with the font size that I chosed and in the same time tweak it a bit. Because it the main target for this brochure is the pharmaceutical field I used as bullets a pill. I made the reflection and look for the best positioning of the bullet regarding the paragraph.
After all this was done, I had to take care of the graphics and images to use in the brochure. This took me a while, but in the end I was happy with the results.
Of coarse in all this process the client was involved. I provided them with plain versions and also 3D ones of the brochure’s preview. I asked the people from Marketing Support Romania if they like what I did. They send me their feedback and I did the changes accordingly, without the debates on what is best to do. This process repeated a few times, until it materialized in the final version of the brochure as you can see bellow…
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06.13.07Graphic Design Company Home Page
One of the current project that I work at is designing the company home page. I have to create the graphic for the banner but also to change a bit the whole website. There is still work to be done at this graphic project. For now I want to share with you what I’ve been working on…
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06.01.07Company Customer Newsletter Design Template
Between many projects in progress, one is more dear to me. It is the new Customer Newsletter I have to design. For now I create the template of the newsletter. Soon, I will be provided with the text to go with it. The customer newsletter is a powerful marketing tool. You draw all that customers, they are happy with your products. But, in time, if you do not remind them about you they end up forgetting your name. In the same time, do not send to many newsletters to your customers, because they’ll feel attacked. Once a month is enough to bother them.
Here are some cuts from what I’ve been working on in the last day or two…
Julie Beckham gives you some very general hints in her Tips for Creating an E-Newsletter. You can check it out
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