What I do and Why I do it | graphic design | DTP | corporate branding | marketing | freelance | photography | christianity | life | blog - Iasi, Romania
The Archives
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05.22.08Graphic Design Styro Stone Romania brochure - update
A few days ago, I updated the brochure I created for Styro Stone Romania. You can see here the first brochure I did for Styro Stone for Suceava. Actually, I continuously updated this brochure for Styro Stone. Styro Stone Romania grew. Styro Stone Romania has opened new offices all over the country. The business is growing. I am really happy for them. One day, when I’ll have the money for a house, I will choose their system to build my home.
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01.21.08Cum ti-L faci pe Dumnezeu dusman? Sambata 26 ianuarie 2008, Samy Tutac
Sambata, 26 ianuarie 2008, ora 18:00 , la Biserica Crestina Baptista Bunavestire (Nr. 1) Iasi , sunteti invitati la intalnirea speciala de tineret cu tema Cum ti-L faci pe Dumnezeu dusman? Invitatul special al aceste intalniri este fratele pastor Samy Tutac . Textul din care se va vorbi este Iacov 5.
Pentru a vedea cum ajungeti acolo click aici .
Va rog sa cititi acasa cartea Iacov pentru a fi pusi in tema. Va rog sa anuntati si alti tineri, si din alte biserici, de intalnirea noastra speciala.
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11.29.07New Website - Tineri Sararie
A few weeks ago I created a new website. It is for the youth ministry that I am involved it, from the church I attend in Iasi - Christian Baptist Church No. 1 Iasi. The website has began to be populated with content.
It is based on WordPress platform. I used this blog system as a CRM. The website has at it’s core has the Mimbo theme. But I changed it quite a bit. It is something between a blog and a website - exactly what the youth ministry needs.
Everything in there is in Romanian. But you can still enjoy the graphics if not the text here.
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11.02.07Poster Graphic Design - Christmas Youth Meeting ALTfel
This evening I designed a poster for the Christmas youth meeting for the ALTfel organization, part of the Christian Baptist Church “St. Trinity” Bucharest. Enjoy…
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10.22.07Serata Muzicala - Sambata 27 octombrie 2007 - ora 17 - Biserica Crestina Baptista “BUNAVESTIRE” Iasi
Sambata, 27 octombrie 2007, ora 17, sunteti invitati la Serata Muzicala ce va avea loc la Biserica Crestina Baptista “BUNAVESTIRE” Iasi, str. Sararie nr. 32 (harta mai jos).
Vor aduce lauda lui Dumnezeu diferite grupuri muzicale din bisericile crestine din Iasi. Invitatul special al acestei serate muzicale este Kenneth Tucker - dirijor si pianist international -, alaturi de Ruben Muresan - solist.
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10.17.07Corporate Identity & Identity Guideline - EXHOM Excellence Home Items
A while ago a furniture store from Spain asked me to create for them a new corporate identity for a new line of shops. They wanted to expand selling not only furniture, as they used to, but also other item for home use. I had to create the name as well - EXHOM. I did quite Enjoy few pages of the identity guideline.
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10.15.07Petriuc Steel Roof Tile - ARECO Romanian Importer - Company Identity Creation
Some time ago I designed a brochure for StyroStone Romania. The same contact asked me if I could create the identity for a company that imports, sells and sets steel roof tile. The name of the company is Petriuc. It is from Suceava district, but they also work in other areas of Romania. They are a good company of trustworthy people
After the fist meetings with them we finalized the tag-line - quality matters. In Romania, but not only, quality is an issue, because most companies are interested in making as much money in the first time, and they are not interested about the future. After I studied how this company works I decided on the tag-line and proposed it to them.
I had a several ideas for the design of the logo. But in the end, with the help of a good friend of mine, I choose this one. The contact from Petriuc was very happy with my choice.
Another company enlists on my list of happy customers.
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10.13.07Graphic Designing Christian Youth Meeting Poster
Together with 3 other young men, we take care of the youth ministry in the church I attend. For the beginning of the meetings for this university year I designed the posters that you can see bellow.
Please let me know which one you like best.
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09.19.075 Best Key Points of a Marketing Graphic Designer
As a graphic designer, in Iasi - Romania, in the marketing team, there are quite a few things that I have to understand so I can make my job right. Also from my freelance experience and from what I learned from other people here are the 5 best key points of a marketing graphic designer:
- Think about who is the final consumer of the product that you are creating. What sort of people will read the brochure, flier or other piece of publicity you create and buy the product(s) or services that you promote? A clear description of your target audience will help you gauge what sort of feel your design should have. The look of your design should always reflect the preferences of the customer, not your own preferences or the preferences of your team mates or your customer (if you are a freelancer).
- The message without emotions is like milk without the bottle. The message you are trying to send is sustained by the emotions you create within the final customer. What emotions should you convey? What specific things should you draw the reader’s attention to? Read your client’s copy carefully. Use the message of the copy, especially the headlines, to inspire the message of your design.
- The message has to be reinforced by your design. Is your design consistent with the messages in the copy? Can you increase the impact of the copy message in your design approach? If you’re designing a brochure for some computer software, and the dominant marketing message seems to be that the software is "easy to use", your design should reflect clarity and freedom, maybe with lots of white space and clear copy sections. In short, don’t rely on your client to brief you properly on what the design should achieve. Take the initiative to work it out yourself.
- Emphasize the benefits of the product. Demonstrate how good the product is through your choice of visual. Show how the product makes a real difference to people’s lives. Reread through the copy and make a note of all examples of what the product does for the user. Then think about how you can demonstrate people benefiting from the product in your graphics and choices of photos.
- Represent visually the product or a concept of the service. Show people using the product/service. Show happy customers. Publicity that shows people is proven to be the most successful at driving sales. Good publicity should encourage readers to imagine themselves using the product to show people of the same demographic using the product! Get as many pictures of the product as possible, and work these pictures into your design.
There are other important things to take care when designing a new piece of publicity marketing materials. Please feel free to share with us your ideas
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08.15.07New Website Project - Marketing Support Web Site - graphic design in progress
A satisfied customer wants to continue the relation created. I made for them a 4 page brochure (Graphic Design & DTP Brochure / Folder for Marketing Support Company).
Their website looks… actually it was done just to be there, to exist with no other purpose. Now they want something to look good, to be simple but yet effective. After the discussions we had in the first place, we decided on their brand image. We did the brochure first, and now I am creating the website. Bellow you can see a few thumbnails of the website design…
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07.26.07The History of Blessing - new book graphic design
For some time now, I started a new project. I have to- create the general layout and feel of the book,
- choose the fonts to match the feel of the entire book,
- design the graphics,
- arrange the text and everything else that a book involves except:
- to create the text (of coarse I am not the author… DănuÅ£ Mănăstireanu is the author)
- to print the book; I do not know where it will be printed and when.
The name of this Christian book/manual, that I have to design, is The History of Blessing (Istoria Binecuvântării) by Dănuţ Mănăstireanu.
Because I was so busy with my MBA and my daily job, I had no time for this book. But now the MBA is finished and until I start the doctorate it wakes some time. So, this is the perfect thing to do in my free time.
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07.17.07In the Neighborhood at 4 am - Morning Photo Shooting
In the last time it happened to me to stay awake very late, actually very early - 4 or 5 am - working for the MBA thesis I presented on Sunday (15 July 2007). Here are two photos I took just before going home to sleep…
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07.16.07Showroom layout design - Dealing with perception in the marketing of a new product - Snowy snowboards - Marketing Management MBA
I want to share with you the Showroom layout/plan that I researched for and created for my MBA thesis on Dealing with perception in the marketing of a new product - Snowy snowboards - Marketing Management MBA
You can see that there are some light blue and light pink zones. Those are the areas where every employee has to cover. Blue is for a male employee and light pink for a female. I studied to see where it’s best suited to put each employee, depending on gender and skill. It is not discrimination, it is about what each one is best suited for.
When someone enters the shop/showroom it is greeted by one of the two employees from the door. The customers is invited in and asked if she deserves a drink or to sit down while together with the sales person, they choose to see what the customers really needs, what best suites the consumer.
For further questions and remarks please leave a comment or contact me.
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07.16.07I graduated my MBA - thesis A++ with congratulations -ti Dealing with perception in the marketing of a new product - Snowy snowboards - Markeng Management MBA
I managed to finish all my preparations to present my MBA project in front of the teachers board. The name of my project is Dealing with perception in the marketing of a new product at Snowy snowboards . The teachers liked very much my thesis, and how I presented everything. With God’s blessing, I got an A++ with congratulations . I was honored to receive such appreciation. My supervisor teacher was prof. dr. ec. Rodica Boier. For further recommendation and testimonial you can contact either my supervisor teacher or the dean of the MBA from CRIAP2 (from Technical University "Gh. Asachi" Iasi), prof. univ. dr. ing. Gabriel Luca, at tel./fax +40 (0)232 211 395 or email gpluca77@yahoo.com .
It was hard work involved not only in preparation of the thesis, but also during the whole university year. With God’s help, I put all my energy in every project I did for every subject/matter/object I studied. This MBA program really helped me, and I had what to learn from every teachers we had. It wasn’t perfect. Nothing on this earth is. But, it was what I expected, and I think that it was a good investment for my future, the money were spent in a good way. From now on, I hope that I will be given the opportunity to show what I have studied, what I know and can now, after all this training.
You can download a part of the project from here , a PowerPoint presentation of all the project from here , and the PowerPoint presentation that I used when I maintain my thesis in front of the teachers board can be downloaded from here .
You can find related post I wrote here:
- Program to Stimulate Sales at Snowy is Finished and I got 100 out of 100
- Program to Stimulate Sales at Snowy
- Snowy Logo
- Snowy Hat
- Snowy t-shits
- Snowy Back and Exo snowboards graphic design
Here is a short review of my MBA thesis…
TITLE: Dealing with perception in the marketing of a new product at Snowy Snowboarding
DATE: July 2007
SUPERVISOR: prof. dr. ec. Rodica BOIER
AUTHOR: eng. Daniel Mihai CONDURACHI
SHORT TABLE OF CONTENTS:
- Purpose Statement
- General Description / Syllabus
- Marketing Research
- Marketing Perception
- Research on Snowy Brand
- Competition Analysis
- New Snowy Products & Services
- Platform to Stimulate Sales at Snowy
- Conclusions
- Bibliography
ABSTRACT
MOTIVATION
- Marketing research
- lately global increasing significance;
- but can not be said that is reached maturity yet;
- it’s wrongly done when something seems to go wrong in the company;
- it should be done:
- to optimize of the work flow,
- to feel the market beat/trend,
- before any major action,
- even in short term marketing planning;
- it should involve and entail the operational work force.
- Sales stimulation
- it’s wrongly done:
- only in a compact environment,
- only in the marketing team,
- without actually being effective on the market.
- it’s wrongly done:
PROBLEM STATEMENT
- Understand where Snowy stands in the snowboarding industry;
- Improve Snowy’s position and seize more market share in the snowboarding industry;
- Develop new innovative snowboarding products based on marketing and technical research;
- Improving perception over Snowy’s image.
APPROACH
- Theoretically approaching the problem statement;
- Research, analyze and understand Snowy inside sales trend;
- Research, measure and understand the market regarding:
- age segmenting of the consumers,
- aiming for the most important quarter,
- gender segmenting of the consumers chosen quarter,
- repositioning Snowy with introducing a new department exactly designer for the new segment,
- differentiating Snowy’s new department from the competition;
- Prototype concept construction based on the above:
- design innovative new products exactly suited based on the differentiated process,
- develop associated products creating family products,
- develop special services for the new family products;
- Develop application programs to deal with the perception of the new family products and stimulate the sales:
- value perception of the chosen customers quarter,
- implied roles involved in the commercial process,
- increasing the motivation to buy,
- personal sale tactics,
- dealing with perception over the information customers receive,
- study and resolve the purchasing risk for the customers,
- Snowy brand managing,
- manage the cognitive dissonance.
RESULTS
- Understood where Snowy stands in the snowboarding industry;
- Improved Snowy’s position on the market;
- Seized more market share;
- Developed new innovative family products based on marketing and technical research;
- Improving perception over Snowy’s brand;
- Optimized of the work flow of the whole company;
- Increased the perception of the market over the new family products
- Stimulated the sales.
CONCLUSIONS
- Applied the new global marketing developments in Snowy;
- Discovered new ways Snowy could acquire large share of the market;
- Developed new product families and the associated services;
- Dealt with perception in the marketing of the new product families;
- Stimulated the sales.
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07.10.07
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07.10.07
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07.10.07
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07.06.07
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07.06.07
