What I do and Why I do it | graphic design | DTP | corporate branding | marketing | freelance | photography | christianity | life | blog – Iasi, Romania
The Archives
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09.04.08ESC Conference – Return of the ASIC – Corporate Main Huge Poster for the Conference Booth
In my previous post (ESC Conference – Return of the ASIC Corporate Brochure) I wrote about the brochure I created for the launch of my company new marketing campaign – the Return of the ASIC. We launched it at CMP Embedded Systems Conference Silicon Valey that took place on 14-18 of April 2008, in San Jose, CA, USA.
At this conference we had a booth. Besides the brochure that I designed for this event, I also designed the entire booth. For the walls of the booth I designed 3 posters with the logos of our colaborators with the space theme in the background, 1 main huge poster that you can see below and another 1 poster with our logo on the space theme that was used as a skirt for the table we had in the booth. On the table we had some demos with our chip and some potential products.
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05.22.08Graphic Design Styro Stone Romania brochure – update
A few days ago, I updated the brochure I created for Styro Stone Romania. You can see here the first brochure I did for Styro Stone for Suceava. Actually, I continuously updated this brochure for Styro Stone. Styro Stone Romania grew. Styro Stone Romania has opened new offices all over the country. The business is growing. I am really happy for them. One day, when I’ll have the money for a house, I will choose their system to build my home.
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10.15.07Petriuc Steel Roof Tile – ARECO Romanian Importer – Company Identity Creation
Some time ago I designed a brochure for StyroStone Romania. The same contact asked me if I could create the identity for a company that imports, sells and sets steel roof tile. The name of the company is Petriuc. It is from Suceava district, but they also work in other areas of Romania. They are a good company of trustworthy people
After the fist meetings with them we finalized the tag-line – quality matters. In Romania, but not only, quality is an issue, because most companies are interested in making as much money in the first time, and they are not interested about the future. After I studied how this company works I decided on the tag-line and proposed it to them.
I had a several ideas for the design of the logo. But in the end, with the help of a good friend of mine, I choose this one. The contact from Petriuc was very happy with my choice.
Another company enlists on my list of happy customers.
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06.15.07Graphic Design & DTP Brochure / Folder for Marketing Support Company
I was contacted by Marketing Support company to design for them a 4 page brochure. Actually it is kind of a folder.
In the first step I did some research on pharmaceutical marketing. Marketing Support Romania has as main field of expertise the pharmaceutical marketing. This brochure is targeted to this are of marketing, but in the same time they requested that the brochure could be used for other companies as well. If it would have been targeted 100% for the pharmaceutical field, than the brochure was more high-tech, with bottles, pills and chemical signs.
After the research was done, I had to decide on the colors I was going to use. I worked on color palette, that I later used in the graphic design process. I was provided with Marketing Support logo. But, I didn’t like the colors, the tints actually. After the color palette was chosen, I stepped to deciding the fonts and the point size that I’ll use. The logo I was provided with was actually in word, so I had to redo the logo it in Adobe Illustrator.
The next step consisted in creating the general layout. Because it is a simple brochure with only 4 pages I decided to do all the main work in Adobe Photoshop. I had to do some work on this because from the first place I already had an idea on how the brochure should look. In the end I got a better result than my original idea. Of coarse the color palette had to be tweaked.
After the fun part, came the DTP work. Many may say that it is just a cop-paste process. But that is not right. You have to fit everything to look just right. Play with the font size that I chosed and in the same time tweak it a bit. Because it the main target for this brochure is the pharmaceutical field I used as bullets a pill. I made the reflection and look for the best positioning of the bullet regarding the paragraph.
After all this was done, I had to take care of the graphics and images to use in the brochure. This took me a while, but in the end I was happy with the results.
Of coarse in all this process the client was involved. I provided them with plain versions and also 3D ones of the brochure’s preview. I asked the people from Marketing Support Romania if they like what I did. They send me their feedback and I did the changes accordingly, without the debates on what is best to do. This process repeated a few times, until it materialized in the final version of the brochure as you can see bellow…
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04.16.07StyroStone main brochure
StyroStone entered the Romanian building market. They needed for start a brochure. They had nothing organized to explaining to the possible customers how the system was working. Another drawback was the difficulty explaining the advantages above the concurrence. Very few people checked the website, so a lot of customers were lost. Hopefully this collaboration with them will be fruitful
The project involved thinking the whole idea behind the brochure and the road we shall go on. Besides the actual graphic graphic designing and the desktop publishing, I had to create the text as well.
Here is the brochure I did for them..
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