2 weeks ago I ordered On Brand by Wally Olins from Comunicare.ro publishing house. I got the book in a few days.
The author knows what he’s talking about. Besides that, I like his writing style. It also helped me with the project I have for my MBA (Program to Stimulate Sales at Snowy). I did not finish the book yet, but it already helped me to understand mor what is the relation between the employee and the company brand. My brain works by examples. And this book is tailored for me.
Go to the Books I Read Page.
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