I managed to finish all my preparations to present my MBA project in front of the teachers board. The name of my project is Dealing with perception in the marketing of a new product at Snowy snowboards . The teachers liked very much my thesis, and how I presented everything. With God’s blessing, I got an A++ with congratulations . I was honored to receive such appreciation. My supervisor teacher was prof. dr. ec. Rodica Boier. For further recommendation and testimonial you can contact either my supervisor teacher or the dean of the MBA from CRIAP2 (from Technical University "Gh. Asachi" Iasi), prof. univ. dr. ing. Gabriel Luca, at tel./fax +40 (0)232 211 395 or email gpluca77@yahoo.com .
It was hard work involved not only in preparation of the thesis, but also during the whole university year. With God’s help, I put all my energy in every project I did for every subject/matter/object I studied. This MBA program really helped me, and I had what to learn from every teachers we had. It wasn’t perfect. Nothing on this earth is. But, it was what I expected, and I think that it was a good investment for my future, the money were spent in a good way. From now on, I hope that I will be given the opportunity to show what I have studied, what I know and can now, after all this training.
You can download a part of the project from here , a PowerPoint presentation of all the project from here , and the PowerPoint presentation that I used when I maintain my thesis in front of the teachers board can be downloaded from here .
You can find related post I wrote here:
- Program to Stimulate Sales at Snowy is Finished and I got 100 out of 100
- Program to Stimulate Sales at Snowy
- Snowy Logo
- Snowy Hat
- Snowy t-shits
- Snowy Back and Exo snowboards graphic design
Here is a short review of my MBA thesis…
TITLE: Dealing with perception in the marketing of a new product at Snowy Snowboarding
DATE: July 2007
SUPERVISOR: prof. dr. ec. Rodica BOIER
AUTHOR: eng. Daniel Mihai CONDURACHI
SHORT TABLE OF CONTENTS:
- Purpose Statement
- General Description / Syllabus
- Marketing Research
- Marketing Perception
- Research on Snowy Brand
- Competition Analysis
- New Snowy Products & Services
- Platform to Stimulate Sales at Snowy
- Conclusions
- Bibliography
ABSTRACT
MOTIVATION
- Marketing research
- lately global increasing significance;
- but can not be said that is reached maturity yet;
- it’s wrongly done when something seems to go wrong in the company;
- it should be done:
- to optimize of the work flow,
- to feel the market beat/trend,
- before any major action,
- even in short term marketing planning;
- it should involve and entail the operational work force.
- Sales stimulation
- it’s wrongly done:
- only in a compact environment,
- only in the marketing team,
- without actually being effective on the market.
- it’s wrongly done:
PROBLEM STATEMENT
- Understand where Snowy stands in the snowboarding industry;
- Improve Snowy’s position and seize more market share in the snowboarding industry;
- Develop new innovative snowboarding products based on marketing and technical research;
- Improving perception over Snowy’s image.
APPROACH
- Theoretically approaching the problem statement;
- Research, analyze and understand Snowy inside sales trend;
- Research, measure and understand the market regarding:
- age segmenting of the consumers,
- aiming for the most important quarter,
- gender segmenting of the consumers chosen quarter,
- repositioning Snowy with introducing a new department exactly designer for the new segment,
- differentiating Snowy’s new department from the competition;
- Prototype concept construction based on the above:
- design innovative new products exactly suited based on the differentiated process,
- develop associated products creating family products,
- develop special services for the new family products;
- Develop application programs to deal with the perception of the new family products and stimulate the sales:
- value perception of the chosen customers quarter,
- implied roles involved in the commercial process,
- increasing the motivation to buy,
- personal sale tactics,
- dealing with perception over the information customers receive,
- study and resolve the purchasing risk for the customers,
- Snowy brand managing,
- manage the cognitive dissonance.
RESULTS
- Understood where Snowy stands in the snowboarding industry;
- Improved Snowy’s position on the market;
- Seized more market share;
- Developed new innovative family products based on marketing and technical research;
- Improving perception over Snowy’s brand;
- Optimized of the work flow of the whole company;
- Increased the perception of the market over the new family products
- Stimulated the sales.
CONCLUSIONS
- Applied the new global marketing developments in Snowy;
- Discovered new ways Snowy could acquire large share of the market;
- Developed new product families and the associated services;
- Dealt with perception in the marketing of the new product families;
- Stimulated the sales.
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Congratulations!!! That sounds so interesting!
Thank you Diana! I wish you all the best with your graduation project as well
Yep, congratulations! What I liked more is that you involved God in all your projects and… here is the result: A
There is something that I know: when I have a victory, I know for sure that God has something to do with it!!!
Cred ca te hazardezi cand spui ca ai terminat un MBA. Masterul de la Poli, oricat de serios ar fi nu poate primi o asemenea categorisire. Lucrarea nu am vazut-o dar am vazut ppt-ul. Bunisor dar pana a avea nivel de MBA mai este cale lunga Daniel. Spor!
very interesting.
i’m adding in RSS Reader
I am writing my MBA project on “Dealing with perception in Marketing a product; a case of Natures Gentle Touch Kit Relaxer manufactured by Recare Cosmetics International”.
I need your valued input. It’s a privilege to come across you on the net. My course is Marketing Management in the Lagos State University in Lagos, Nigeria. Thanks.
Joe.
hi,
Very good work. Congrat’s to you! Keep it up…
I’m doing MBA in finance. Can you please provide me some topics on share market for project making, or some relevant materials regarding that? Please, I know you will help me.
Thank you in advance!
PS: Waiting for your reply at my mail soon (varunk_31@yahoo.com)
hi,
this is harsha i want to know some topics regarding thesis work in infrastructure can u pls help me…..
Hi Harsha!
I have not been working in infrastructure to be able to give you some research data. But basically if you work for a company in this field they must have some kind of records. Also nationally a lot of studies are done on different topics. So for your request you should go to the transportation government department and see what they released. combine the records of the company with the results that are released nationally and by doing this you can make a good start general market research. Furthermore you can make a interview type of research with questions to ask customers or potential customers. Based on all this you can see what the actual market lacks, of coarse after you try to find out also somehtigna bout the competition. This goes in any filed… infrastructure or anything else.
Hi Daniel
Congratulations, this looks like a briliian thesis.
Are there any way that you would send me the full thesis.
I am very interested in the findings.
Thanks
Thank you Henry!
I wrote the thesis in Romanian. So, unless you know Romanian, it is for not not useful to you. The study was made on the Romanian winter sport industry. I found a good niche, designed special products for that niche and also developed a marketing and sale plan for those products.
Hi Daniel,
congratulations, may the Lord Almighty continues to inspire you in all that you do. Keep up your good work.
i’m also an MBA student, i would apprecaite were u to pls help me with some topics that i can develop as my thesis, still don’t know what to write on.
thanks for ur help
Thank you Osarkor!
During my MBA, for each subject I studied we were given practical assignments. 80% of them could be made on a given subject but in whatever company we wanted. So, if you are not finished yet I recommend you to do all of them in one single company. If there is no company that you are interested in, then for sure you love something to do. For me it is snowboarding. So I created a winter sports company. By doing this I was able to make all my projects in the same snowboard company. This is what I really like doing and what I am passionate about. So, you could choose this filed that you like best. Make a company and do your smaller projects and you big last one in this company. By doing the smaller projects in the same company you make a base of the latter big paper. So you will already have some chapters for it.
If you can no open such a company, then you can just make it up. This company could just be in your head. Image in. Image how it would be. Image the downsides. Imagine all the situations you would go through with such a company.
Also, in the same time you could use your church. Churches need marketing too. churches need management too. Churches need PR too. Churches work with people, which is the most tough material to work with. Just ask your pastor…