At this conference we had a booth. Besides the brochure that I designed for this event, I also designed the entire booth. For the walls of the booth I designed 3 posters with the logos of our colaborators with the space theme in the background, 1 main huge poster that you can see below and another 1 poster with our logo on the space theme that was used as a skirt for the table we had in the booth. On the table we had some demos with our chip and some potential products.

Return of the ASIC

LEON3

eASIC Turns 100 Design Wins

Take The Green Path – An Inconvenient Truth

eViDeo launch

Nextreme-2 launch

I miss all that I had to leave here, my family and Denisa. Even if there was all this distance between us, I know they’ve been cloe in prayer.

Those 2 weeks were so tireing but in the same time they were efficient. From this point of view I am happy I went to USA. Another good thing is that I med my work coleagues. I saw who is on the other side of the line. And more than that we had a great time together.

The fact that I saw this new culture for me, really broaded my view. The thing that I liked best was the food diversity. I tried different cuisines. Indian recipies were my favourite. But my body does not prove with me. I am not used with all those recipies and ingredients. And also it wasn’t that natural I suppose.

The next 2 weeks will be very bussy. I hope to put some photos online, but I cn not promise it.

As I promised you yesterday, here it is the version for print of the email invite for customers to attend the USA Seminar. Usually I design first the printed materials and the the ones for web. But due the fact that the email had to be send first I had to do it in this way. I like to flexible in my designs. I like to design flayers, but more than this I like the corporative identities.

I decided to restart to put my work on my blog. One of the main reasons I started this blog was to display my projects.

In the past months there were organized seminars all over the world on Nextreme Zero Mask-Charge ASICs. I’ve done email invites as well as printed invites for those events. Those materials were send to our data-base of potential customers. The next event is in USA. Bellow it’s the email invite. Maybe tomorrow I’ll publish also the printed invite.

We, the marketing team, thought that a flyer with a promise would attract more people to our booth. Besides that we hope that the word of mouth to work. The board will be won, after they subscribe the contest and leave us their contact info.

So, today I created two versions of the flyer. Have a look bellow and please let me know which one you like best .

As a graphic designer, in Iasi – Romania, in the marketing team, there are quite a few things that I have to understand so I can make my job right. Also from my freelance experience and from what I learned from other people here are the 5 best key points of a marketing graphic designer:

1. Think about who is the final consumer of the product that you are creating. What sort of people will read the brochure, flier or other piece of publicity you create and buy the product(s) or services that you promote? A clear description of your target audience will help you gauge what sort of feel your design should have. The look of your design should always reflect the preferences of the customer, not your own preferences or the preferences of your team mates or your customer (if you are a freelancer).
2. The message without emotions is like milk without the bottle. The message you are trying to send is sustained by the emotions you create within the final customer. What emotions should you convey? What specific things should you draw the reader’s attention to? Read your client’s copy carefully. Use the message of the copy, especially the headlines, to inspire the message of your design.
3. The message has to be reinforced by your design. Is your design consistent with the messages in the copy? Can you increase the impact of the copy message in your design approach? If you’re designing a brochure for some computer software, and the dominant marketing message seems to be that the software is "easy to use", your design should reflect clarity and freedom, maybe with lots of white space and clear copy sections. In short, don’t rely on your client to brief you properly on what the design should achieve. Take the initiative to work it out yourself.
4. Emphasize the benefits of the product. Demonstrate how good the product is through your choice of visual. Show how the product makes a real difference to people’s lives. Reread through the copy and make a note of all examples of what the product does for the user. Then think about how you can demonstrate people benefiting from the product in your graphics and choices of photos.
5. Represent visually the product or a concept of the service. Show people using the product/service. Show happy customers. Publicity that shows people is proven to be the most successful at driving sales. Good publicity should encourage readers to imagine themselves using the product to show people of the same demographic using the product! Get as many pictures of the product as possible, and work these pictures into your design.

There are other important things to take care when designing a new piece of publicity marketing materials. Please feel free to share with us your ideas

Here are some of the posters I did. Maybe they look the same to you, but actually they are not the same – pay attention.

Jesus teaches us:

Within minutes they were bickering over who of them would end up the greatest. But Jesus intervened: “Kings like to throw their weight around and people in authority like to give themselves fancy titles. It’s not going to be that way with you. Let the senior among you become like the junior; let the leader act the part of the servant.

Luke 22:24-26

Here are some cuts from what I’ve been working on in the last day or two…

Julie Beckham gives you some very general hints in her Tips for Creating an E-Newsletter. You can check it out

and here is the new eTools Design Flow figure

Iubesc biroul, ce-i pe el,
Concediul nu-l iubesc de fel !
Mobila gri plina de praf,
Hirtiile crescute vraf.

De munca mea sunt fericit,
Nimic atata n-am iubit .
Iubesc computerul fereastra
Cu scafirlia lui albastra.

Iubesc sedintele mai lungi
Cind am in creier cifre, dungi,
Iubesc, va spun acu’ din nou,
Sa stau o viata la birou!

Imi place munca, as munci
Mai mult in fiecare zi.
Nu vreau salariu, nu vreau stima,
Mi-ajunge critica drept prima.

Nu vreau nimic, decit un pat,
Fix in biroul meu bagat,
Langa PC-ul meu cel drag.
Sa pot munci aci non-stop
Pina se urca firma-n top!

Nu vreau nimic, dar am un dor,
Vreau la biroul meu sa mor,
Si sa ma-ngroape-ntre dosare
Ca pe Eminovici in mare….

taken from iSeraphim

voi ce credeti?

I designed it based on the same graphic idea, that I talked about in my 1st blog ever. This is a 4 pages, letter format, brochure. I had to create some new graphics that we didn’t have before. Another challenge was that this is not an usual brochure based on columns. Although it has a lot of text I had to make it in another format as usual.

So here it is…

An this is the poster I did for this conference